Like Faze Clan before them, OpTic Gaming has entered a partnership with Champion Athleticwear on Esports apparel. The starter pieces of the collection are bespoke and in line with Champion’s usual high end options.
The real meat of this partnership resides in the fact that Champion seems dead set to expand the retail footprint of OpTic’s gear and Esports merch in general. The press release boats: “Champion and OpTic will embark on an unprecedented retail activation” with items available now in both their flagship NYC and LA stores in addition to the OpTic webstore.
Esports gear hasn’t seen a huge retail footprint yet although it moves big numbers online and at specialty booths via events. Champion’s 100 year heritage could be the spark to expand the market into more physical stores.
Here’s the official release:
Legendary professional esports organization OpTic Gaming has entered into a collaborative partnership with Champion Athleticwear, makers of authentic athletic apparel since 1919. OpTic and Champion will work together on a number of projects to bring co-branded apparel to the esport giant’s fan community, the partnership represents one of the apparel company’s deepest investments into esports products, starting with a year-long campaign to create co-branded clothing in collaboration between Champion and OpTic’s creative teams. More information on the collaboration can be found at OpTic’s official homepage – Greenwall.gg
“The awesome OpTic community, the Green Wall, is all about style and confidence, and just like their name says, Champion comes from a legacy of winners dating back a hundred years. It’s a perfect fit,” says Joe Hills, Head of Brand Strategy for OpTic Gaming. “Working this closely with Champion is a huge deal for us, because it means that the OpTic community is helping to push mainstream awareness of esports in popular culture, and it’s a show of faith for Champion, who want to co-brand their apparel to a community of passionate and loyal fans from all over the world.”
Starting March 1st, Champion Athleticwear and OpTic will initiate their year-long collaborative campaign with a series of specialized co-branded designs for T-shirts, hoodies, long sleeves and jerseys which will be available Champion’s retail stores in Los Angeles (123 S. La Brea Avenue, Los Angeles, CA 90036) and New York City (434 Broadway, New York, NY 10013), with items hitting OpTic’s online storefront, store.opticgaming.gg, on March 2nd. In Q2 2019, Champion and OpTic will embark on an unprecedented retail activation for an esports enterprise, with new collaborative designs being released in Q3. More details on Q2 and Q3 activations will be revealed at a later date via OpTic’s social channels, including twitter.com/OpTicGaming, and Youtube.com/OpTicGaming
“Since the 1919 founding of Champion Athleticwear, we have always been looking to the future of sports apparel. This rich tradition continues with this collaboration with our dynamic and winning partners at OpTic Gaming,” said Matt Waterman, General Manager Champion. “Alongside the creative team at OpTic, we’ll be creating clothing that appeals to all esports and gaming enthusiasts, and a style that brings the same energy that OpTic brings to every match.”