Even with their original content such as “Birdbox” getting 80 million views and “You” following with 40 million, Netflix has competitors it’s eyes are on and it isn’t Hulu or even cable TV. It’s Fortnite and YouTube.
“Our focus is not on Disney+, Amazon or others, but on how we can improve our experience for others,” Netflix told shareholders in an update. “We compete with (and lose to) Fortnite more than HBO. When YouTube went down globally for a few minutes in October, our viewing and signups spiked for that time.”
There’s only so many hours in the day and if you’re gaming or watching gaming content, you’re not on Netflix.
Consider that Netflix currently has around 135 million subscribers while Fortnite has hit 200 million. There’s obviously some overlap there so when these players put in all of their free time gaming, Netflix will take a hit. And if everyone is busy gaming, no one will be watching video. It’s an issue.
It will be interesting to see how Netflix will vie for attention from the gaming demographic. Perhaps more content based on games IP such as Castlevania or maybe even their own game streaming service such as PSNow or the upcoming Xbox Streaming service?
We can’t wait to see… Unless we’re busy gaming that is.