It could be a match made in heaven: Mixed Martial Arts fans and esports loyalists coming together to form one united competitive community. Singapore’s One Championship and Japanese PR firm Dentsu think so as they’ve created the “One eSports” organisation together to serve the potential demographic.
Shuntaro Tanaka, Dentsu Content Director: “We recognize good synergy between martial arts and esports, making this a fantastic opportunity for both ONE Championship and Dentsu to participate in this growing segment in Asia, as well as leverage multiple content platforms for additional sales and business opportunities,”
One Championship has announced a $50M investment into the esports division planning to host multiple events in 2019 in tandem with One Championship MMA fights across Asia. They will also be creating mixed media with Dentsu such as streaming events and reality shows.
“We see a natural crossover between martial arts and gaming fans in Asia and an opportunity to bring them together under Asia’s home of millennial live sports,” Chatri Sityodtong, ONE Championship CEO said. “ONE Championship is committed to bringing its same brand of large-scale event production and live broadcast capabilities, unique world-class content production, global media distribution, storytelling expertise, and marketing experience to ONE eSports.”
Major partners and sponsors are already coming on board such as Razer who will be helping them with both promotions and logistics around their new events.
It’s a partnership that makes sense especially If they announce fighting games as a focus. We can’t wait to hear more.