Ninja’s non-endemic sponsorships continue to grow as he collaborates in the music industry for an album.

Tyler Blevins aka “Ninja” has done nothing but push the envelope with his massive popularity as the most famous streamer in the world. While Fortnite powered his ascent, he helped to define the game as well by creating tone and best practice for those who followed him. He was also a force for helping establish how events would work in Battle Royale outside of traditional means. His personality and spirit made it possible for events to be more of a circus or Vegas show than a sporting event.

With that success Ninja has also been very keen on sponsorships both traditional and non-endemic. He’s hosted events with Redbull, pushed delivery service UberEats and concert series Lalapalooza.

So what’s next? He’s helping make an album… What? Ninja is teaming up with Astralwerks, a music label that specializes in Dance and EMI music to help create um… Gamer music?

Via TEO: “This is another big step towards bridging the gap between music artists and gamers,” Blevins said. “Our worlds keep getting more and more connected, and this feels like the next step—hopefully this can become the soundtrack to gaming. It’s also amazing to partner with Astralwerks and Capitol Music Group, because they bring so much credibility to the album.”

It’s an interesting project that we don’t have too much info on at the moment but I can’t wait to hear what develops. Literally.