Michael Jordan is a pure success story. He’s not just an athlete who became an NBA Legend, he’s also a sharp businessman who along with Nike created one of the most lucrative licensing deals of all time with the “Air Jordan” lineup of shoes and apparel. Jordan is also the owner of The Charolette Hornets, taking his sports career full circle.
Now it seems Jordan has recognized the potential of the Esports market as well. Jordan joined in a $26 million dollar Series C round of funding raised by “aXiomatic“ the parent company of Team Liquid, one of the most famous Esports orgs worldwide.
“Jordan, his family office Jump DC, Hornets vice chairman Curtis Polk and Declaration Capital — the family office of Washington, D.C.-based billionaire David Rubenstein — join the star-studded cap table of aXiomatic, one of esports’ most valuable organizations. The Series C investment round also includes additional investment from existing chairmen of the company: Golden State Warriors co-owners Peter Guber and Bruce Karsh, Washington Wizards owner Ted Leonsis and Tampa Bay Lightning owner Jeff Vinik.”
Jordan isn’t the first NBA Legend to buy into Team Liquid, Magic Johnson joined in 2016.
“Now our group has both Jordan and Magic on the same team,” Stein told ESPN. “For the purposes of bringing on traditional sports strategy, competitive training and being able to take best-of-class learning from other sports, it was pretty exciting for us to bring both Magic and Michael together in this group.”
This is huge news for Team Liquid and for Esports on the whole. It will be great to see how far Jordan’s personal contributions will go.