Capcom is increasing it’s investment into Esports for 2019 with a new dedicated division and a focus on Street Fighter.

As part of their Investor presentation for 2019, Capcom expressed it’s intentions to invest more in the Esports space. To start this effort they plan on making a dedicated division of the company to manage all Esports efforts including the Capcom Cup, their Street Fighter League launched four years ago with increasing prize pools each year.

“Next year, in order create business opportunities in the eSports market, and to invigorate the domestic market in particular, we will establish a specialized eSports division and leverage fighting games, such as Street Fighter, which has a high affinity for eSports,”

Capcom will be providing bigger prize pools and more events per year to bolster  and expect some losses as they grow.

“Due to upfront investments in eSports, including increasing prize amounts at events and holding events to expand the user base, [Capcom] expects to record an operating loss of 400 million yen ($3.6 million)”

It’s great to see Japanese companies pushing deeper into esports. Capcom understands the market and seems to be making the obvious next steps to make sure Street Fighter can keep up with newer competitors such as Dragon Ball FighterZ, a game that pulled in higher competitor numbers at EVO Las Vegas this year than Street Fighter V, the largest fighting game competition in the US.

The heat is on in the FGC.