20th Century Fox has partnered with Penta Sports in a deal that will bring movies such as X-Men, Deadpool and Predator to the forefront of esports fan attention. PENTA will promote movies in their media production as well as transform the PENTA Sports Performance Center Arena into a 20th Century Fox themed environment. What that means exactly we’ll have to see. Perhaps they’ll theme the arena for new movies as they debut. Deadpool’s bar? A Predator’s ship? The possibilities are very cool.
PENTA’s press release hints at a deeper relationship between the two companies so this is a big deal that will potentially get even bigger. Check out the official info below. We’ll follow this one closely.
Press Release: PENTA Sports is the new partner of 20th Century Fox in esports. First major engagement of the media giant in esports with German esports-brand
Berlin, 09/18/2018 – PENTA Sports is excited to announce a new partnership. The German powerhouse will from now on cooperate with the US American film studio 20th Century Fox. This unique partnership in electronic sports has been officially confirmed by both companies today.
The partnership will unite gamers and movie enthusiasts. Therefore, PENTA Sports will support 20th Century Fox and promote movies such as Alita Battle Angel or X-Men within the esports and gaming community – a natural fit of interest. Additionally from now on world-class entertainment will be featured prominently in the PENTA Sports Performance Center in Berlin, Germany. A 450sqm area will be transformed into a movie-themed space where esports and Fox movies will melt together.
Hendrik Goetzendorff, Managing Director at PENTA Sports, states: „Today marks a huge step forward and we are glad to announce a new and unique milestone in the history of PENTA Sports and esports in general. We are proud to welcome 20th Century Fox, one of the biggest media companies worldwide, to our family. Together we will explore new avenues in the esports world and unleash the power of content for our fans and partners. I want to thank Markus Schneider, Volker Lauster and of course Vincent De La Tour for the trust they have in esports and especially in PENTA Sports, which is not to be taken for granted. With that said ‘let the curtain rise and action!”
For 20th Century Fox this partnership marks an important step to reach the esports community. The traditional company partners with the strong German brand PENTA Sports due to its close relationship to its fans, as Volker Lauster, Marketing Director at 20th Century Fox of Germany, explains: “Esports is an important touch point for us and we are delighted that we will from now on cooperate with a partner like PENTA Sports. In our industry, storytelling is essential and we will bring that storytelling to esports in the time to come. For us, it was very important to find a trustworthy partner, who has a close relationship with its fans. We are looking forward to a bright future around 20th Century Fox and PENTA Sports in the world of esports.”
Link (German/English): https://penta-sports.com/…/penta-sports-ist-der-neue-partn…/