Merchandising is one of the most lucrative ways in esports to fill your coffers and slap your brand onto customers for some bonus marketing. Ninja is stepping up to the plate with a dedicated online store. Now his 10 million+ fans can strap on some pretty expensive shirts and hoodies.
The only clothing that Ninja has offered until this point was designer underwear in a deal with Kyrie Irving’s PSD.
— PSD Underwear (@PSDunderwear) June 27, 2018
It’s one more good move for Tyler as he keeps riding the wave as the industry’s first superstar streamer.