Ninja becomes an official RedBull Partner – First event announced.

Tyler “Ninja” Blevins has hit another career milestone by teaming up with RedBull as a partner. The details of the deal are unknown but RedBull likely paid handsomely for the most famous gamer in the world.

Tyler “Ninja” Blevins has hit another career milestone by teaming up with RedBull as a partner. The details of the deal are unknown but RedBull likely paid handsomely for the most famous gamer in the world.

This isn’t a mere brand rep deal though, RedBull will be holding special events where fans can meet and even compete against Ninja. This could be a fantastic concept that pays off in multiple mixed media and format events around Ninja and Fortnite. The first event is the Rise Till Dawn tournament. Ninja and his challengers will play over an entire night on the 99th floor of the Willis Tower in Chicago, ending only at dawn to crown a champion.

More on the event from RedBull:

When the sun sets in the West on July 21, teams of two will hop on the battle bus, grabbing their favorite pickaxe and glide for Red Bull Rise Till Dawn, a dusk to dawn Fortnite Battle Royale duo competition taking place on the 99th floor of Chicago’s famed Willis Tower. Featuring a unique scoring system, the tournament will start as soon as the sun sets at 8:21 PM and continue throughout the night as teams battle to accumulate the most points possible before the sun rises over Lake Michigan at 5:35 AM.