Ultraplay, an Esports Oddmaker and betting platform has announced support for the NBA2K League. They support both pre-match and live wagering for upcoming events. Ultraplay isn’t new to the space but things become more notable as the NBA2K League is a headliner for a shift in Esports where traditional sports brands and franchises are buying into Esports.
As Esports becomes more solidified in the public view as a viable sport and actual sport corporations invest in Esports franchises, opportunities typically associated only with traditional sports will cross over more and more.
“We are particularly excited to be the first to offer odds on NBA 2K League. When we first heard of this collaboration over a year ago, we knew that this is the next breakthrough the eSports betting sector deserves to have through us.
It’s another example of how eSports is taking over the gaming scene turning it into an interactive entertainment business. Basketball is part of the everyday lives of so many people and now they have the real chance to participate in a professional league powered by the worldwide known brand NBA. And we will be the ones providing odds on this very exciting tournament.” – Peter Ivanov, Head of Trading at UltraPlay
“UltraPlay is a modern technological company, founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry by providing advanced betting solutions, focused on sports and eSports betting, live betting, white label, online casino and Blockchain technology.
Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports and marketing, UltraPlay is a trusted partner for delivering superior sports software and odds products to its customers. Learn more about the company here: www.ultraplay.co”