One. Billion. Dollars. That’s how much Activision Blizzard made on loot boxes and other micro transactions for the first quarter of 2018 according to an investor call.
“Turning last to our third strategic pillar, player investment, in-game content features and services continue to both engage our fans and contribute significantly to our results, delivering a Q1 record of $1 billion of in-game net bookings. King continues to drive player investment and had its highest net bookings quarter since Q1 of 2015, with 3% sequential growth and 13% growth year over year. And for its core business on mobile, King had its highest net bookings quarter ever.”
Products covered under this banner would be Loot boxes from Overwatch, Eververse cosmetic items from Destiny 2 and a myriad of other digital only goods from games such as Call of Duty, World of Warcraft and many more.
Amazing numbers even if they may remind people about the EA Star Wars Battlefront 2 controversy. These types of transactions are obviously popular and in many ways make the modern, AAA Game space viable since development costs are so astronomical.
Read the full call notes here.