On the heels of the announcement of their 2.0 line of gaming accessories, Fnatic has forged a partnership with Best Buy stores to carry the line as their official Esports approved products.
“At Fnatic, it is our mission to help bring esports into every household in the world, and the partnership with Best Buy, a household name across North America, is another important step on the way,” said Sam Mathews, Founder of Fnatic. “The relationship between Fnatic and Best Buy represents a unique opportunity to make the best esports equipment available to millions of gamers and continue contributing to the rapid growth of the esports industry.”
The deal between the UK Fnatic and US Best Buy Corp will strengthen both entities. Fnatic’s brand will become even more common in the US and Best Buy can rally behind their well reviewed gear line to push the Esports specialty market.
Perhaps Gamestop and even Walmart should follow this lead with their own teams and products?