The free game called Fortnite is making more money than anyone else. Welcome to the modern games industry.
Superdata is reporting that Fortnite has made $223,000 in the month of March alone. Not only that but it’s surpassed PUBG (a paid title) in revenue.
“Fortnite had quite a March. The game has overtaken the previous “king of battle royale”, PUBG, in terms of revenue generated and monthly active users across all platforms. It also hit the #1 spot by revenue on iOS in the United States in its launch month, and has the highest conversion rate of any free-to-play PC game in March.”
“Fortnite, Fortnite, Fortnite. There’s no other way to say it: the game is a phenomenon. Fortnite generated $223 million across all platforms (console, PC, Mobile) in March, up a whopping 73% from February. Drake, a new season of the Battle Pass, and a John Wick skin all contributed to the massive growth”.
How does Fortnite make it’s money? By offering paid season passes that allow you to earn in game items and by selling some of the most expensive player skins in the industry. A top tier Fortnite skin can run you around $25.00 when converted from the game’s digital “V Bucks” currency.
The lesson here is that by allowing everyone to play your game for free, you have a better shot at creating a phenomenon that allows you to sell side items to hungry masses. It’s the future of the industry.