In the longstanding (and currently lopsided) competition between Konami’s Pro Evolution Soccer and EA’s FIFA series, the UEFA license has been the strongest asset for PES. After ten years that license has been freed up for what we have to expect is to join FIFA for a king’s ransom. That’s not confirmed of course. (We’d bet on it though)
Official Press Release:
The 2018 UEFA Champions League final in Kyiv will mark the end of a very successful and fruitful 10-year partnership between Konami and the UEFA Champions League.
The UEFA Champions League offered the perfect media and activation platform for Konami and has been a key feature within its world-renowned Pro Evolution Soccer video game.
Commenting on the end of this long-standing partnership, Guy-Laurent Epstein, marketing director of UEFA Events SA, said: “Konami has been a strong licensing partner for the UEFA Champions League and UEFA Europa League, with our competition brand being heavily featured within the video game and as part of the popular Konami-organised UEFA Champions League e-sports tournaments’.
“It has been a very cooperative and mutually beneficial partnership. UEFA would like to thank Konami for its tremendous commitment and support to UEFA club competitions for the last decade and we look forward to continuing to work with Konami in the sphere of UEFA national team football.”
Jonas Lygaard, senior director of brand & business development for Konami Digital Entertainment B.V. said: “The UEFA Champions League licence has given us a platform to create unique experiences and provide football fans from all over the world with an opportunity to enjoy this competition first-hand.
“This year, however, we will shift our focus into other areas. We will continue to explore alternative ways UEFA and Konami can continue to work together, as our relationship remains strong.”