Zippo joins the world of esports by signing a partnership deal with Panda Global.
Instead of focusing on their most well known product, metal lighters, Zippo will be promoting is electronic hand warmers and USB charging devices. This announcement was made via Panda Global on Twitter.
The promotion will include a bi-weekly video series called “Hot Takes,” which will follow Panda players at different events.
Zippo joins Panda Global’s other partners: Geico, Funimation, Toshiba, and Meta Threads.